Top Tips To Set The Perfect Inbound Marketing Strategy

Let us start with some questions that most brands experience when it comes to Digital Marketing-

• Are you tired of your email marketing campaigns ending up on people’s Spam folder?
• Have more and more people stopped engaging with you organically?
• Is expensive outbound spending budgets not leading to conversions and sales?
• Are most people blocking your Ads through Pop-Up Blockers?

If you have been experiencing any one of these problems, it is high time that you abandon outbound marketing strategies. Outbound marketing strategies are increasingly becoming intrusive and disruptive. They are delivering far lesser ROIs according to Google’s own Insights.

In such a situation, most brands and digital agencies are turning to Inbound Marketing strategies because of their higher ROIs.

Inbound Marketing Strategy: Definition and Meaning

Instead of aggressively pushing products and services in front of consumers, Inbound Marketing concentrates on attracting audiences through the power of great content and technical skills.

In other words, rather than looking for customers, Inbound Marketing focuses on getting customers to reach you. By making your brand discoverable and offering credible and useful information, you can win over the readers and convert them into consumers.

If you are able to craft the perfect Inbound Marketing Strategy, you will enjoy-

• An increase in the number of website visitors/traffic
• Higher levels of engagements on social platforms
• Better quality leads and conversions from Landing Page Campaigns
• Higher margins of sales and revenues

Like any digital marketing strategy, an Inbound Marketing strategy can also end up as a failure unless properly planned and optimized. Let us look at some of the top tips to set the perfect Inbound Marketing strategy.

Tips to set the Perfect Inbound Marketing Strategy

Create a Blog Section on your website-

A blog is probably the biggest asset that any brand can have. A repository of keywords and solutions, every brand should invest heavily in a blog. More than 70% inbound traffic that you will get will come to the blog section.

By creating credible and informative content, you will be able to establish yourself as a credible voice in the industry. Always remember that your intention is to provide solutions, and not push products or services.

Once you are able to convince the people through superior content, you can be rest assured that they will become your lifelong consumers.

Take Guest Posting Seriously-

Guest Posting is the process of publishing your content on someone else’s website. This helps the host site gain a great piece of content. You on the other hand, can benefit from a do-follow link.

The do-follow link will help visitors who click on the link on the host website be redirected to your website. In addition, a do-follow link helps increase SEO scores and metrics for your website.

The key is to look for guest posting services in your relevant industry niches. By reaching out to the right bloggers/publishers and pitching your content idea, you can help build a community in your industry.

Social Media Channels-

A creative inbound marketing strategy is incomplete without a great social media approach. By effectively using social media platforms, you can drive a lot of traffic and leads from social media to your website.

Great content is the most important persuading factor on social media. Attractive images and videos with catchy content will help you attract and engage users. These users in turn will click on the links and come to your social media pages.

A great way to direct traffic from your social media to your website is through blog links. For some of the biggest brands in the world, blog links are crucial to an Inbound Marketing strategy.

Search Engine Optimization (SEO)-

SEO is a critical component of any inbound marketing strategy. Unless you are discoverable on Google’s Search Engine Rankings Page (SERPs), no one will be able to find you. In addition, to the above strategies, keyword and content optimization through SEO will help you climb the rankings page.

Maintaining proper SEO scores is also key to how other entities will react with your website. In other words, if you are looking for guest posting opportunities, a particular publisher will see the health of your site and then link your website to theirs.

Keywords, website optimizations, title tags, meta tags, mobile responsiveness and a host of other things comprise SEO.

Landing Page for Leads and Sales Conversions-

This is the final stage of the Inbound Marketing strategy. This is where you will be able to get all the leads and convert visitors into buyers. By optimizing a Landing Page the right way, you can ensure that you convert all the leads that are coming through social media, ad campaigns, and other platforms.

A Landing Page should have a clear Call-To-Action (CTA). It should also be attractive enough for people to do what you want them to do. Always keep the User Experience (UX) and User Interface (UI) in mind when designing Landing Pages.

Conclusion

An inbound marketing strategy if implemented in the right fashion can have a great impact on your business. I always maintain that a great inbound strategy is like breadcrumbs that you leave in the digital eco-system for people to find you.

Think of your great content as tasty and sumptuous breadcrumbs that no one can pass on. Once you have people hooked on your great content, they will keep coming back for more at all times.

By following the above tips of Inbound Marketing, you can be rest assured that your next digital marketing strategy is going to be a sure shot hit!

If you wish to contribute to the article in any way, please feel free to add your thoughts in the comments section below.

Till then, Happy Inbound Marketing Guys…