Digital PR in the Age of GEO: Why Off-Page Brand Mentions Matter More Than Backlinks
For decades, the currency of off-page optimization was simple: hyperlinks. Link builders spent endless hours reaching out to webmasters, negotiating placements, and securing exact-match anchor text to pass PageRank. A hyperlink was the digital equivalent of a vote, and Google’s algorithm tallied those votes to determine who deserved top placement on search engine result pages.
