Zero-Click Digital Marketing: How to Capture Value When Users Don’t Visit Your Website
The organic search landscape has fundamentally transformed. Search engine results pages (SERPs) are no longer simple lists of external blue links leading users directly to corporate domains. Instead, platforms like Google AI Overviews, Perplexity, and conversational chat interfaces synthesize complex web data, delivering immediate, interactive answers on the spot. This behavior—where a user’s search intent
