Let’s evaluate the importance of Mobile UX and understand the best practices and constraints to create a seamless mobile app user experience.
Mobile web traffic has been surpassing desktop traffic since 2015. Last year, up to 70 percent of web traffic happened on mobile devices, as reported by CIODive.
The data clearly reveals the importance of building mobile-friendly applications, as there is little chance in the near future that mobile users will turn to desktops again.
If we take a look at the eCommerce mobile stats, we will find how mobile phones have made tentative roads into our lives and businesses.
- More than 230 million U.S. consumers own smartphones
- Over 100 million U.S. consumers own tablets
- In the last 6 months, 79% of smartphone users have made a purchase online using their device
- Smartphones were used for 40% of all eCommerce purchases during the 2018 holiday season
- Even in a physical store, 80% of shoppers used a mobile device to review, rate, compare or find an alternative solution.
The rise of smartphones and particularly people’s preferences to smartphones for making online transactions is positive news for the companies who have already invested in mobile-friendly apps.
And those who are lagging behind, here are some guidelines that will help you increase mobile presence among users. Since smartphones’ use is on the rise, it better you begin with creating a easy-to-use mobile app with basic features.
For the same, you can reach out to a professional mobile app development company, the one that works with a partner mindset.
But before you begin, carry out in-depth user research that will help you identify your mobile app users, determine their preferences and market trends. Based on that build a user-friendly mobile application, which they love to use to achieve their goals.
When building a mobile application, make sure to focus on the entire mobile app journey of the users and not just specific features and tools. This mobile app journey is often referred to as Mobile UX.
Understanding Mobile UX
According to the Interaction Design Foundation, “Mobile user experience (UX) design refers to the design of positive experiences during the use of mobile devices and wearables, and applications or services running on such devices.”
When planning for the Mobile app UX, your agenda should be:
- From the beginning, till the end, make the entire purchasing experience smooth and hassle-free.
- Keep the users engaged, informed, and satisfied.
A survey by Statista reveals that around 52% of mobile app users are less likely to engage with the company that provides bad mobile experience.
To help you provide exquisite user experience through your mobile app, we have created this list of best practices, following which you can provide a great deal of value to your users.
Guidelines to Follow While Designing Mobile App UX
Mobile app UX spans over fundamental functionality and features of a mobile app that determine how a user feels while using those features and functions. To create a smooth, convenient experience, mobile app designers must understand the product’s business model, users’ intellect level, and processes involved to achieve the goal of the mobile app.
While mobile app UX designing, here are things you must consider:
- The Fundamentals of Design Thinking
According to the IDEO, “Design thinking is the process for creative problem solving.” The CEO of IDEO, Tim Brown, further elaborates that “Design thinking is a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.”
Here are the elements of design thinking that a mobile app designer needs to implement:
While designing, the mobile app designer needs to wear the shoes of a user, simultaneously keeping the purpose of the business objectives in mind. This way they can better understand the customers’ pain points and how efficiently the mobile app can resolve those challenges.
- Familiarity and Intuitiveness
Both familiarity and intuitiveness are integral to clear and concise navigation. Creating unfamiliar icons and buttons may confuse users and chances are that they take longer to get used to with the mobile app.
It is recommended to use icons, size, and colors, which are already in use, so that mobile app users can easily identify with the purpose of the buttons.
When it comes to intuitiveness, mobile app designers should ensure that users don’t have to guess about the next-step, instead the next-step should be very clear at the existing step. In fact, the entire process should be so smooth, up-to-date, and clearly streamlined that it helps the users quickly achieve their goal.
- Clarity
When building a mobile app, software developers and user interface designers must work together to avoid creating any mess for the mobile app users.
For the same, you need to hire a mobile app development company, where software developers and mobile app designers work in a coordinated manner. Besides, as a mobile app owner, you should also refrain from showing your technical competency through irrelevant mobile app features.
Make sure to keep only those features, which emphasize the core objective of the mobile app and those functionalities that contribute to simpler UX.
- Keeping User-Centric Strategy
The key to successful mobile is happy users. In order to know what customers’ think about your mobile app, it is essential that you capture the feedback properly and create an internal review system to enhance the features and resolver users’ challenges.
The feedback and contact us features should be clear and easily visible to users so that they can reach out to you for any issue they face. Also, you need to empower your internal team with tools and technologies to quickly address the problems of mobile app users.
Final Thoughts
Now that you know how to improve the user-experience journey, you can begin with hiring a mobile app development company that could provide you with excellent mobile app development solutions. As a mobile app owner, you have to ensure that your users are able to navigate through the app with confidence and achieve their goal without hassles.