Identifying the right product design for your product can be a tricky affair! As a UX designer myself, I’ve always made attempts to solve this ambiguity by looking at the job on hand from the user’s point of view. Actually, when you try looking at the designs of products from the point of view of the user, a lot of confusion or problems can be solved effortlessly.
The never-ending process of finding the perfect UX principle all through the design process can be challenging at times. After all, you also need to take into account external influences like bottom lines and due dates that can affect the way you make decisions!
Using my experience as a UX designer, I’ve simplified your job a bit by coming out with a small list of 4 UX principles that I believe will guide your job of designing products easier and hassle-free.
Trust
It is always easy to trust a perfect design. Whenever there is a need to explain a design to someone, first make sure that the scope of the project on hand is understood. Remember, when explanations are clear and honest, building trust becomes possible. This also leads to effective conversations down the ladder. The whole experience of understanding design and building a product thereafter becomes wonderful when doubts disappear. Also, it becomes easier and enjoyable to use the product when lesser resources are used.
Clarity
Besides making your product design honest, you need to reveal the actual value proposition of your product to the user. It is only this way you can garner many fans in a limited time frame.
Pricing of your product is one area where you need to be as clear as possible. Buyers will never click on ‘Buy Now’ option if they can’t figure out what the product is all about. The current norm of luring customers for ‘free trials’ and then switching them over to auto-billing will never prompt your users in trusting you going forward.
Therefore, the golden rule to succeed in this game is to be as clear as you can possibly be.
Digestibility
If you can digest a design easily, then it means half the battle is won with regard to product design. Typically, your product design shouldn’t be such that the user spends a ton of brain’s energy in figuring out what the product is all about.
To make your design easily digestible, it definitely needs to be much more than a copy that is easy-to-read and clear. Therefore, consider incorporating your design with a hierarchy that has easy-to-understand icons, colors, and sizes. This will enable users to find out the information they were looking for in an easier way. In fact, this should be your approach rather than listing out a vast menu that contains 12 inline items!
A new-user guide is one of the best examples of a digestible design. Here, you’ll see staggered tips that any user can check out meticulously.
Delight
While the idea is always important, it is actually the way the project is executed that wins the battle! The effort required by a user to figure out a product is directly proportional to the way executes the design. When a complex problem is handled in a simple way, the user will surely be delighted with the end result.
As a product maker, your ultimate delight comes when the users stop treating your product as a ‘product’ and find it as something that is truly useful and worthy!