Your website might be getting a huge traffic and it also remains on top of the Google search engine results pages, but all of this is fruitless if you are not getting conversions. A website is effective when your sales is increasing and if it’s not then you must find out why not. There might be several reasons for why you are not getting the desired results, one of the reasons is the website design which is often overlooked. Many website owners consider that website design is all about enhancing their website appearance. While aesthetic of a website is important, optimizing its design is essential for higher conversions.
Web design is crucial when it comes to increasing conversion and number of visitors. But, you need to follow the right strategy and guidelines to make a perfect look of your site. Following are 7 essential tips to help you build a website design that drives sales.
- Create a compelling landing page
When it comes to conversion, a landing page is the starting point. This is the page a visitor first sees when he/she clicks your website link in the Google search results. It means this is the first page where customers initially land on your site. This is where you need to render a good impression on your visitor, don’t only rely on a fancy design, it should as usable too. Ensure to put catchy and short headlines on this page along with high-quality images that address the intent properly. The right combination of color, font, and white space is important to deliver the best impression to your visitors. Do not use more than three colors and ensure consistency in design across different sections. You can hire the best web design company to build attractive landing pages.
- Ensure smoother navigation
User navigation is the most important aspect for website design. The user should be able to navigate from one part of menu to the other part quite smoothly and in a flow. There shouldn’t be any distractions or unexpected navigational behavior. If the users find your navigation easy and smooth, they are likely to spend more time on your site. Divide all categories carefully, put nicer clickable links along with simple and appealing call-to-action buttons. Always put essential information above the fold.
- Build short and sweet contact forms
You should use short and sweet contact forms that should only ask for some essential information such as names, zip codes, email addresses, phone numbers, etc. A lengthy form with lots of fields makes an impression that you are asking for too much information and people also not like filling lengthy forms. So, keep forms shorter and take only required information.
- Improve page loading speed
The loading speed of your web page has great impact on your conversion rate. If a page takes too much time to load, visitors will leave the page and will hardly come back to that page. Page loading speed can be determinant between visitors buying products or dropping. Hence, you should pay deep attention to your page loading speed, do whatever you can to increase the loading speed. You can optimize images and other elements on your website to enhance the website loading speed. Hire the best website design company to create a website that would load very quickly.
- Ensure responsiveness
Responsive web design has become very important today, and you cannot miss to make your site responsive. A responsive website adjusts itself and its content to fit all types of screen sizes. Due to responsiveness, a website will render perfectly on different types of devices like mobiles, desktops, and tablets. It means your website can be accessed by a desktop user and mobile or tablet user alike. Responsive design will enable you to cater all types of customers whether they use a tablet, mobile or desktop. So, you will be able to increase your sales by catering a large number of customers. Another added advantage of responsive website is that Google prefers websites that are optimized for mobile devices. So, you get the benefit of ranking with a responsive website. Choose the right web design company for responsive website.
- Add testimonials
To make your website design more impressive, you can add testimonials from your previous customers, who were satisfied with your service. This is a great method to build trust among visitors and compel them to take the desired actions. Add testimonials of real customers and mention some of their information like name, company name, etc. You can also provide pictures of the customers which make a good gesture for potential customers. Displaying the testimonials on your site with real identities of previous customers are quite helpful to win trust of the visitors.
- Virtual chat
These days, many people prefer an instant online chat instead of picking up phone or going through an option menu to find answers to their queries. They find it very useful and simple way to contact a company. So, you can enhance the value of your site by adding virtual chat on your site. Make sure that your website design include a powerful chat option to allow people to raise queries and find answers to those queries. Virtual chat also enables to create trust among the customers as the presence of a chat option makes visitors feel comfortable and enhance their user experience.
Summing up!
For an online business, a website is the real asset. The website is their shop, where the customers can land and buy desired products or services. In order to attract more customers and drive more sales online businesses need to make sure that their websites are effective for that. The website design is very important in making a site engaging which in turn improves conversion. So, make sure that your website design has the right ingredients and include the right features that make it attractive as well as optimized for higher conversion rate.
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